Valley PBS Director of Technology and Innovation
In November 2020 I joined the family of the Public Broadcast Service (PBS) at Valley PBS in downtown Fresno California and left Fresno State University after nearly 15 years of service. It was an unexpected change in my career path but one that has made my adventure in life far more interesting.
Living during the COVID-19 pandemic makes innovation much more essential to nearly every organization in operation day. Innovation takes a careful thought, planning, and vision. Being an innovator requires a very wide knowledge base, experience, and skills to develop a new service, product, or process.
Innovation is not a choice - it is a requirement.
At Valley PBS I serve under Chief Executive Officer Lorenzo Rios, an Army commander in Iraq and Afghanistan, facilitator of International Relations and Comparative Politics at West Point, and most recently a Professor of Military Science and department chair at Fresno State.
Since Valley PBS first went on the air in April of 1977, the Station has been committed to enriching the lives of Valley residents through a combination of educational and entertaining programming and solid community outreach and service. As the Central Valley’s only community licensed public television station, Valley PBS has delivered exceptional television to homes from Merced to Bakersfield. The Station reaches more than 94% of households with a television in our service area and broadcasts more than 70 hours of quality, research-based children’s programming each week. In addition to the core line-up of PBS signature programming, Valley PBS also purchases and broadcasts a host of additional series and fan favorites like Doc Martin, Father Brown, Huell Howser’s California’s Gold and others. Moreover, the Station produces local documentaries that bring light to important Valley issues as well as a weekly show highlighting agriculture – Valley’s Gold.
What is the function of the innovation manager?
The role of an innovation manager can be very diversified. In principle, there are two essential orientations of the functions in which the innovation manager can add value.
- He is himself the innovator who seeks and develops ideas and handles innovation projects. He is the creative person, the inventor or the project manager.
- He is an enabler who creates structures and processes so that innovation can happen in organizations. He is also a promoter, especially in the field of culture, where he works to persuade and disseminates the necessary knowledge of innovation. In the role of an enabler, he can also be a service provider for innovators, for example by taking care of patents or subsidies.
Roles at Valley PBS
- Idea finder
- Idea manager
- Innovation scout
- Continuous Improvement Process (CIP) Manager
- Innovation strategist
- Organizational developer
- Innovation project manager
- Funding manager
- Portfolio Manager and Controller
(From: The Twelve Possible Roles of an Innovation Manager/Director)